NASCAR is turning the 2023 Rose Parade presented by Honda into a royal processional fit for “The King.”
will ride atop NASCAR’s historic float “Always Forward” that celebrates NASCAR’s 75th anniversary and the Feb. 5 Busch Light Clash at the Coliseum. The parade, which will be held on Monday, Jan. 2., is part of the Pasadena Tournament of Roses which also features the famed Rose Bowl Game (UTah vs. Penn State).
“Nobody embodies the rich history of our sport more than Richard Petty,” said NASCAR Vice President of Marketing Patrick Rogers. “He’s not only‘The King,’but an icon recognized around the world as one of the greatest athletes of all time.”
The float that will carry“The King”features his iconic No. 43 race car, along with the No. 3 made popular by Dale Earnhardt and the No. 24 driven by Jeff Gordon. With the Los Angeles Memorial Coliseum’s Peristyle and Olympic cauldron serving as a backdrop, the cars race around a track surrounded by flags, ribbons and palm trees.
The annual Rose Parade celebrates 134 years of success with its upcoming celebration on Jan. 2, led by the volunteer-driven, non-profit Pasadena Tournament of Roses Association. In addition to participating in the 2023 parade, NASCAR will also be providing the Association’s 935 volunteers with a special Busch Light Clash and Auto Club Speedway ticket offer, in recognition of their dedication to America’s New Year Celebration.